Winter Sports Merchandising

Conveying the look and feel of your brand consistently and within all existing marketing elements is tough, and finding creative ways to merchandise that are easy to do and budget conscious is a challenge every season.

Thanks to the creativity and experience of our members, SIA is able to showcase some of the most innovative designs—from a store’s appearance, signage, POS material, textures all of the way to packaging—for collaborative, educational and inspirational purposes.

Should you have an interest in sharing your storefront’s merchandising efforts, new or old, tag us on Instagram @siasnowsports with #SIAmerch! We’d love to see what you are up to.

Ali LevySIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on our blog, and we do our best to aggregate the best, most informative articles that will help you with specific merchandising details. For more information about her company, contact Ali directly at

SIA Merch Guides

The tools and resources necessary to achieve shopping nirvana.

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Online publications

Everything else:

  • Tag sales
  • Vintage stores
  • Home improvement stores, Lowes, Home Depot, Ikea, Target, Dollar and your local hardware stores.

SIA Merchandising Top Pins

  • Watch Barney's turn their window display into a winter wonderland (including an ice sculpture!)

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  • | SIA Summer Snowdown | Jane Bishop and Courtney Kenefick of Travel + Leisure and Mark Riedy of Giro

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  • | SIA Summer Snowdown | Erin McCarthy of Mental Floss and Josh Pombar and Whitney Brownie of Turtle Fur

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  • | SIA Summer Snowdown | Locke Hughes of and Brian Schroy of MyPakage

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