SIA Merchandising Guide

SIA Merchandising

Explore the various display and visual ideas for each season to draw in customers and enhance sales.

SIA’s inaugural Merchandising Guide is meant to arm you with the tools and resources necessary to achieve shopping nirvana. Now more than ever, a positive experience at retail is critical to attracting new customers and keeping the one’s you have. Check out the various guides and addendums available to help you tackle your greatest merchandising task!

Nordic Hardgoods

Nordic Hardgoods

For specialty nordic shops and outdoor stores that sell both alpine and nordic equipment – including snowshoes, we present a guide for giving these areas of your shop a mini facelift and how to increase sales with thoughtful cross merchandising.

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The ABC's of Merchandising

The ABC’s of Merchandising focuses on the rudimentary principles relating to visual merchandising. Consider these your building blocks. How you put the rest of your house together and decorate is up to you. But at least you have this blueprint to follow.

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The ABC's of Merchandising Addendum

2015_Dear_Ali_Addendum_cover

Dear Ali Addendum

Just as the lovelorn would ask Dear Abby back in the day for relationship advice this guide will hopefully help answer some of your most pressing (and real) window display issues. And while names and shops have been changed to protect the innocent, I certainly hope you will write in one day with your questions and/or challenges. I am always here to help!

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SIA Snow Show Highlights Addendum

Inspiration from the Show can last long after order deadlines are due. This Merchandising Guide Addendum highlights some of the “Best of the Show Floor” to help you see booth design from a merchandiser’s point of view. Use this now or in the fall when your orders roll in! It’s meant to spark creativity and new ideas for your shop as well as touch on trends spotted at the SIA Snow Show.

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SIA Snow Show Highlights Addendum

Flipping the Holiday Switch

Flipping the Holiday Switch

SIA’s merchandising guru, Ali Levy, has culminated new ideas for your shop during this fun, festive time. These ideas can also be implemented post-holiday time too. From family-friendly and pet-friendly ideas to incorporating a rustic theme throughout your shop, this guide is sure to spark some new, fresh ideas that you may have not tried before.

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Hardgoods Addendum

When the time of year comes for specialty shops to set up their hardgoods section, not much changes from season to season. Skis and boards go into slots put together with straight arms on slatwall. Boots and bindings are also displayed on slatwall. Ski poles live in a vendor supplied stand on the floor. All that is left to do is price items, arrange them by gender, category and size and BAM – you’re open for business! It’s a routine most shops could do in their sleep. But what if you were to change that formula? The Hardgoods Addendum offers traditional merchandising methods and then some new ideas that are easy to implement to maximize on sell-through.

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Hardgoods Addendum

Flipping the Switch Part 1 2 and 3

Flipping the Switch: Part I, Part II & Part III

These three addendums provide you with ideas and tips for executing the flip any time of year. These are hands-on processes that you can share with your employees and do any time of year.
Part I: Tips for a lighter, brighter, cleaner look any time of year
Part II: Cashing in on creative cash wraps/impulse purchases
Part III: Innovative window display ideas

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Download Addendum Pt.2
Download Addendum Pt. 3

Spring Cleaning Addendum

This addendum is meant to equip you with a slew of organizing options, from wrangling boxes overflowing with hangers, to carving out much-needed space in your backstock area. As Spring product begins to roll into your warehouse – so does the time to face the dirty deed of Spring cleaning. Review how you tackle the backroom organization and then some.

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Spring Cleaning Addendum

Holiday Addendum

Holiday Addendum

The holidays are a perfect time to spruce up the store and attract new customers while creating a pleasant shopping experience. The Merchandising Guide only scratches the surface of all there is to learn and know about visual merchandising, but it’s a good place to start, and The Holiday Addendum can really help get you into the holiday spirit.

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Merchandising Guide

This SIA Merchandising Guide is your go-to source to help you create an engaging experience from the moment a shopper walks into your store, to the moment they walk out – delighted with their purchases - all with achievable and budget friendly ideas and resources.  Of course this guide only scratches the surface of all there is to learn and know about visual merchandising, but it’s a start.

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Merchandising Guide