Retail Marketing Kit

Find business to business and SIA member directories, industry links, snow sports research white papers, Ship Your Gear, press releases and other tools to help you be more efficient, more connected and more successful.

Resource Features

SnowSportsB2B, a response to the industry’s need for a directory of service providers with a good industry reputation, features a comprehensive list of all SIA members searchable by name, product category or keyword that collectively provide more than 20 different types of services and products vital to the industry including POS, e-commerce services, legal services, marketing/PR, travel services, insurance liability and many more.

Ship Your Gear

This SIA initiative, Ship Your Gear, fights back against the airlines and declining equipment sales letting consumers know that shipping* their own gear is an easy alternative.

You, the retailer, are a direct conduit to the snow sports consumer. By explaining to customers that bringing their own equipment is financially/logistically an option, we can influence travel behavior to help sales and bolster our industry.

Industry Planner

The Industry Planner provides a comprehensive guide to 150+ events including snow sports trade shows, consumer shows, industry events, competitions, SIA Association and Snow Show important dates plus U.S./Canadian major holidays