Go ahead, use us for our intelligence.

As a non-profit, member-owned trade association, SIA's goal is to help your business thrive on its own and as part of the larger industry. As a membership organization, your dues help subsidize the exclusive research we produce making the data available for free, or at significantly reduced pricing.

Featured Research

Snow Sports Market Intelligence Report

Snow Sports Market Intelligence Report

The Snow Sports Market Intelligence Report is the most comprehensive report on snow sports sales, participation, and overall trends available in the snow sports market. It gives an unprecedented quantitative review of the most recent snow sports season-everything from detailed retail data in all product categories listed below, to the number of persons in the U.S. who participate in each snow sports discipline. Read more.

Snow Sports Participant Study

Snow Sports Participant Study

  • Study comes from a partnership with the Physical Activity Council.
  • Overview of participation of 117 different sports and activities with a focus on the six primary snow sports.
  • Total participants, income, education, age and more.

Read more.

State of the Industry Videos

State of the Industry Videos

The snow sports retail market finished the 2013/2014 season with $3.6 billion in sales. This season was defined by extraordinary weather patterns that included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and truly excellent snow conditions in the Rocky Mountains. Find out the answers from this State of the Industry review of SIA’s Snow Sports Market Intelligence Report giving an overview of retail sales, trends, consumer behavior and participation. Read more.


Growing The Snow Sports Industry

  • Tips to break down industry barriers to grow participation.
  • Measures current consumer behaviors and trends.
  • FREE report.

Snow Sports Executive Market Summary

  • Big Picture of the snow sports industry.
  • Seven reports annually reporting on sales and trends from August – March.

SIA Backcountry Retail Kit

  • Everything you need to best understand your backcountry consumer and how to educate them to make informed decisions on and off the mountain.
  • FREE report.

Snow Sports Consumer Profiles

  • Reports to best understand your consumer by generation.
  • Reports on Gen Z, Gen X & Baby Boomers coming soon.

Snow Sports Insiders

  • Online survey tool hosted on
  • Survey results allow SIA Research to analyze behaviors, attitudes and perceptions of snow sports participants.
  • Members are pre-recruited US residents, 16 years or older.

Kelly Davis
Research Director

Dave Wray
Western Region

Reddy Kennedy
Rocky Mtn. & Central Region

Ed Wray
Eastern Region