Snow Sports Retailers: Learn how SIA can benefit your business.

“The long term health of the winter sports market depends not only on our ability to recruit new participants, but to keep existing ones excited and involved. SIA is leading the charge with programs focused on these key initiatives”
Kim Walker, Co-owner and President, Outdoor Divas

Exclusive Retailer Resources

Industry + Intelligence 365

SIA Directory IconIndustry + Intelligence 365 is SIA’s initiative to connect retailers through shared snow sports content and to create consistent, remarkable experiences for attendees that will inspire personal and professional growth. Find webinars, white papers and seminars being presented at the SIA Snow Show.

SIA Snow Source Blog

SIA Industry Research IconGet up to the minute information on what’s happening in our industry: from exclusive research to in-depth interviews, to SIA Snow Show updates – it’s all in one place.



sia-snow-sports-b2b-iconFor access to snow sports vendors, their websites and various educational business resources, simply click any of the blocks on the right to explore SnowSports B2B and our Industry + Intelligence 365 Program.


SIA Snow Show

sia-snow-show-iconThe snow sports industry’s largest trade show & global networking environment. Join us on January 26-29, 2017 in Denver, Colorado where the entire snow sports industry gathers under one roof.

SIA Snow Show. The Business of Snow Revisited. from SnowSports Industries America on Vimeo.


SIA Optional Brand Listing IconSIA’s merchandising section is meant to arm you with the tools and resources necessary to achieve shopping nirvana. Check out the various guides and addendums available to help you tackle your greatest merchandising task!

Retailer to Consumer Marketing Guide

SIA Blue Book IconExplore these initiatives and tools designed to help increase participation and stimulate purchase of new product from your store with multiple addendums, all stemming from the Retailer to Consumer Marketing Guide. New this year, we have culminated ideas for In-Store Events. Choose what works for your shop.

Industry Planner

SIA Surveys IconFind consumer shows, industry shows, regional shows and the SIA Snow Show/On-Snow Demo dates. Everything in one place regarding our industry’s calendar!

Consumer Iniatives

SIA Marketing Opps IconOne of SIA’s core missions is to promote awareness and participation in snow sports. To this point, SIA has a number of initiatives specifically directed towards consumers. SIA membership dues directly support these consumer initiatives.

Ship Your Gear

sia-snow-sports-b2b-iconShip Your Gear™ offers an affordable alternative to airline baggage fees. SIA provides a consumer discount with FedEx to save you money and time. Tell your gear to meet you on the mountain.