Retail Marketing Kit

“If you build it, they will come.” If only it were that easy. Today, consumers have more options and distractions than ever before, and it’s even more challenging to get their attention. You have to work harder to reach potential customers and we’ve compiled research and information to help you do it.

In recent years, sales of sliding devices have been decreasing. SIA initiated a mass-market research study to understand the sales decline and how to stop it. The study showed us a new way of thinking about the snow sports industry and It helped us gain a better understanding of consumers – what matters to them and their buying habits. And those results became SIA’s Model for Success. With this new understanding, and with the help of marketing and advertising professionals, comes the Retail Marketing Kit

Media Guide

The Media Guide will help you choose the best way to reach your consumers with advertising, from print to radio, online advertising to direct mail. Read more…

Advertising Elements

And, with creative Advertising Elements, you’ll get help creating print ads, radio commercials, online web banners, direct mail and more that all help motivate consumers to buy. Read more…

We hope you – and the industry – reap the benefits.