SIA Newsletter

How Many People Participate? The Answer Depends on Who, and When You Ask

How many people participate in snow sports?  It seems like a simple question with a straight forward answer, so why are there very different answers...Read More »

Protect Our Winters’ Letter to President Obama Offers Industry’s Support at Upcoming UN Climate Change Conference in Paris

As many of you in the snow sports community are aware, Protect Our Winters (POW), with support from SIA and National Ski Areas Association (NSAA),...Read More »

The Next Generation of Reps: Our Annual Check-in With Some of the Industry’s Rising Stars

At the end of each summer, we ask our SIA field reps, (Dave Wray, Reddy Kennedy and Ed Wray) to highlight a few sales reps...Read More »

The Word on the Slopes

LoveYourBrain Partners with Vew-Do Balance Boards to Bring Greater Balance to People with Traumatic Brain Injuries The LoveYourBrain Foundation announced that it has partnered with...Read More »