August 30, 2012
As we come off a tough retail season to say the least, it is our mission to help retailers recharge their business for 2012-2013. This Marketing Guide is one of several SIA initiatives designed to help increase participation and stimulate purchase of new product from your store. Take the time to refresh yourself with the latest—and most affordable—ways to connect with your customer and strengthen your community.
This guide is packed with 24 different campaigns, separated into four segments of the season. Each campaign offers ad and postcard headlines, radio ads, several social media posts, html emails complete with images, and even in-store event ideas. Follow the messages inside the the Retail Marketing Calendar. Use them as suggested, or customize them to meet your needs—it’s up to you. Either way, you’re sure to engage your customer and help increase traffic to your store.