SIA's Latest

TransWorld Business 2012 SIA Booth Of The Year Nominees – Voting Ends February 24

02/13/2012

By: Mike Lewis
TransWorld Business
February 13, 2012

Each year we patrol every aisle and corner of the SIA Snow Show floor, scouring the snowboard booths for the standouts that best embody the spirit of the calling— namely, relentlessly striving to innovate and progress in a creative manner that sells more snow sliding fun. The brands that generate the most creative booths are often the ones doing the most to progress the industry through better product, marketing campaigns, and messages that convey not just technical aspects, but the radness of the ride. Using the selection criteria of concept, accessibility, creativity, awesomeness, and product (CACA-P), we select our top picks for the year’s best booths, and then open up the voting to the industry to choose which brand did the best job of taking its presentation to the next level at this year’s Snow Show.

The 2012 nominees are….

686
Burton Snowboards
Oakley

RECCO

SIA’s Backcountry Experience

 

Vote here