By: Jeanine Pesce
March 19, 2012
When we arrived in Aspen earlier this week for the 4th annual Aspen Fashion Week, we were greeted with bluebird skies, a fleet of Bentleys and a selection of some of the most directional skiwear in the market. Aspen is know for its luxe lifestyle and unique après ski scene, so it is the ideal location to showcase a range of slope-friendly brands including Authier, Kjus, Marmot, Neve, Pajar and Roots, as well as some unexpected lifestyle additions like NUMBER: Lab and Isaora, adding an element of edge to the presentations. To spice things up, this year the shows officially kicked off with a Bentley-branded parachute dropping onto the runway in true over-the-top Aspen fashion.
Our official trend partners at SIA also showcased a hand-picked collection brands for its Snow Collections presented by SIA runway show including Dale of Norway, FERA, Helly Hansen, Killy, Krimson Klover, SKEA, Sport Obermeyer.
Pops of neon green at Obermeyer
Maro LaBlance of Killy and Rachel Hadley of Krimson Klover
Stay tuned for a full recap of the entire week in the Active section ASAP! – Jeanine Pesce