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Beer League Hockey Game to Kick Off SIA Show


By: Skiing Business
January 4, 2012

The 3rd annual SIA/SOS Shootout Hockey Game is set to kick off the SIA trade show for another year in Denver, Colo.

This year’s game will go down Wednesday, Jan. 25, featuring industry heads from the U.S. and Canada. Here’s some additional information:

The Shootout is open to anyone who can skate hard – spectators are encouraged to attend, especially if they like great cold beer and good “beer league” hockey. Each team is made up of a max of 15 players plus goalies. PBR is generously providing the brew and Monster is helping to kick it up a notch with the donation of your favorite energy drinks. A suggested donation of $2 per can for the spectators and $20/player goes straight to SOS Outreach.

Last year we had NHL Alumni Joe Sakic, Derek Armstrong, Scott Parker and Phil Crowe participating, making this the coolest fantasy camp anyone ever attended. No telling who from the big leagues will show up this year, but don’t miss out on the chance to smash your favorite rep, shop employee or industry vet into the boards while dangling your way to the net. The Shootout will take place at the Foothills Ice Arena in Lakewood, Colorado. Don’t have a car? Stay tuned as info on a shuttle between convention center and rink will be announced soon.

Here’s the details:

What: The SIA/SOS Shootout hockey game

When: Weds. January 25th, 2012 8:45PM – 10:15PM

Who: 30 hardcore hockey players from the industry plus 2 goalies

Foothills Ice Arena
2250 S Old Kipling
Lakewood, CO

We are still in need of a few players, so if you know how to skate, got some hustle in ya and don’t mind a beer or two after the game, please contact Mike Gagliardi at

About SOS:
SOS Outreach engages underserved youth in winter and outdoor sports-based education programs. The program revolves around a core value curriculum that stresses Courage, Discipline, Integrity, Wisdom and Compassion. Adult mentor relationships are central to the programs and have resulted in SOS youth participants building strong morals, self-esteem and interpersonal skills.