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October 4, 2012

The Bring a Friend Challenge, a new element of Learn to Ski and Snowboard Month (LSSM), is open to all current skiers and snowboarders including members of the industry. The Challenge offers incentives for current skiers and snowboarders who introduce newcomers to lessons from professional instructors this winter. It is not limited to January. The Challenge starts December 17 and ends March 17. Details are located at

Bring a Friend ChallengeSIA Members and retailers are providing product prizes including HEAD, Rossignol, RAMP Sports, and More brands will be announced soon. In addition, six rep associations – EWSRA, NEWSR, WWSRA, SWRA, MRA and the MWSRA– all are collaborating to put together “goodie bags” for weekly prize drawings to reward Challenge participants. Warren Miller Entertainment will also highlight Bring a Friend during its Flow State Film Tour that kicks off on October 19 in Salt Lake City.

Three Grand Prize trips will be drawn at the conclusion of the Challenge in March. Trips are for both a current participant and the newcomer he/she introduced. Destinations include Sun Valley (Ski Idaho); Park City, The Canyons and Deer Valley (members of Ski Utah) and Smugglers’ Notch (Ski Vermont). The trips are for the 2013/2014 season and include lodging, lift tickets, rentals, and lessons for both parties. The Idaho and Utah trips also include airfare from a major city. The Vermont trip is intended for East Coast residents.