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Colorado skier visits surge to 12.6M in 2013-14, set new season record

06/16/2014

By: The Denver Post
June 16, 2014

Ski liability/ski death

Brian Shay, from Kentucky, starts to head down the “Prima Cornice” run at Vail Resort March 13th, 2013. The Prima Cornice run, a double black diamond, is loaded with challenges including very steep terrain, cliffs, and very tight tree skiing before it opens into a steep mogul run towards the bottom. (Andy Cross, The Denver Post)

Colorado ski resorts broke a visitation record in 2013-14, thanks to an early start, a late finish, a drought in California and, of course, steady snowfall all season.

The state’s 25 ski areas logged 12.6 million visits, up 10 percent from last year — the strongest year-over-year surge in recent history and an 8 percent increase over the five-year average. The 2013-14 season is now the benchmark, unseating the 12.56 million high set in 2006-07.

“It’s been eight years and a Great Recession since the last new visitation record, and that feels great,” said Melanie Mills, president of resort trade group Colorado Ski County USA, which announced the season’s visitation at its 51st annual meeting at Copper Mountain on Thursday.

Visitation was up across all categories, with the number of out-of-state skiers growing alongside international visitors and pass-wielding locals.

While California skiers have long ranked as a top market for Colorado resorts, the snow-gobbling drought there fueled a double-digit percentage increase in Californians on Colorado ski slopes this season.

Colorado resort leaders never wish a decimating season on their peers from other states, but there’s hope the 2013-14 season might turn some California skiers on to Colorado.

“We think that all those visitors that came to Colorado had a great experience,” Mills said, “and we think that gives us an opportunity to get them back.”

Colorado Ski Country’s 21 member resorts saw 7.1 million visits in 2013-14. Vail Resorts’ Vail, Breckenridge, Beaver Creek and Keystone ski areas drew 5.5 million visits.

Vail, the nation’s largest resort operator, last month reported solid growth in the 2013-14 season, despite poor performance at its California resorts, with visitor spending reaching near-records on increases in lessons, lift tickets, dining and retail.

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