SIA's Latest

Demoing is Believing. Get the Most Out of Your SIA Trip – Join the On-Snow Demo


January 7, 2014

With 120+ brands across Alpine, snowboard and cross country, the SIA On-Snow Demo/Ski-Ride Fest is the best chance to test all of the 14/15 hardgoods side-by-side. It’s also one of the best ways to educate yourself and your employees about the products, and to streamline or fine-tune your buying process. That makes the On-Snow Demo a huge value; pair that with your $20 Registration fee, which covers lifts, meals and transportation to and from Denver, plus the fact that you’re already there for the Show, and you’ve got a big winner for your bottom line.

“For me, it’s silly to pass up the On-Snow when I’m already out there for the trade show anyway, especially when SIA pays for the transportation to the mountain,” said Joe Palaia, Snowboard Clothing Equipment and Buyer, at Buckman’s in Pottstown, PA. “The Demo also allows us to tweak the decisions on those companies that we are on the fence with. It streamlines our process and allows us to ensure that the consumer will be on a board with performance that’s comparable to what they are getting for their dollar.”

Tracy Gibbons, Co-Owner of Sturtevant’s in Bellevue, WA agreed, “The On-Snow Demo is so easy! From the transportation, food and lodging, to get getting skis right near the lift, the Demo is very easy and affordable for us to attend.”