By: Hil Anderson, senior editor
Trade Show Executive
December 28, 2012
Denver, CO – The U.S. green meetings industry entered new territory in December when the Colorado Convention Center (CCC) in Denver became the first such venue in the world to receive Level One certification for a rigorous new standard unveiled earlier this year.
ATSM International, an accredited standards-development organization, specifically awarded the CCC certification in The Evaluation and Selection of Venues for Environmentally Sustainable Meetings, Events, Trade Shows, and Conferences (E2774-11).
“We are proud to take a leadership position in advancing a positive environmental and social agenda for the event industry,” said John Adams, regional vice president of SMG and general manager of the CCC. “Being the first venue to be certified to the new standard is clear evidence of our commitment.”
The E2774-11 standard for venue selection is one of nine international standards developed by the meetings and events industry for sustainable meetings and trade shows. The standard spells out exactly what planners and show organizers need to look for in order to select a venue that is as green as possible.
The protocol required to meet the new standard was developed for ATSM International by iCompli, a division of the independent auditing firm BPA International. BPA also performed the third-party certification of the CCC’s compliance with the standard.
Reach John Adams at (303) 228-8000 or firstname.lastname@example.org