SIA's Latest



June 27, 2012

“I’m always open to a fresh point of view and I look for inspiration everywhere…”

SIA recently caught up with 686’s designers Moritz Weibel and Leila Jalili to learn more about what inspires them, 686’s aesthetic, and about the 2012.13 collection.

SIA: How did you get started as a designer?
MW: I started by altering stuff I’d find in thrift stores. I didn’t want to dress like everyone else, so I’d get great old stuff and alter the fit.

SIA: Where do you get your inspiration when designing? Do you go on “inspiration trips”? Where?
MW: I’m always open to a fresh point of view and I look for inspiration everywhere- road trips, nature, art, video, music, art.

Just the other day I had to take my car in for some work. On the big garage door, there was a super distressed logo for the door maker. The way that a rust color was coming through the cracks in the enamel logo plus the vintage graphic and faded color was inspiring for a T-shirt graphic or textured all-over print.

SIA: How would you explain the 686’s aesthetic?
MW: I see it as clean, crisp, fun, sometimes quirky. On the surface, our designs/colors can look very different from Moritz Weibelseason to season, but our drive to offer a great ride is consistent.

SIA: Describe the type of person you design for.
MW: I design for a variety of types. Generally our customer is in the 18-25 year old demographic, but since we offer a range of styles based on price points and trends, we do cover most of the snowboarders out there.

SIA: Can you describe this “style” or what makes it unique?
MW: We do several styles: – a more conservative style for the more value-minded guys that want a classic look that’ll last a few seasons.

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