June 27, 2012
“I’m always open to a fresh point of view and I look for inspiration everywhere…”
SIA: How did you get started as a designer?
MW: I started by altering stuff I’d find in thrift stores. I didn’t want to dress like everyone else, so I’d get great old stuff and alter the fit.
SIA: Where do you get your inspiration when designing? Do you go on “inspiration trips”? Where?
MW: I’m always open to a fresh point of view and I look for inspiration everywhere- road trips, nature, art, video, music, art.
Just the other day I had to take my car in for some work. On the big garage door, there was a super distressed logo for the door maker. The way that a rust color was coming through the cracks in the enamel logo plus the vintage graphic and faded color was inspiring for a T-shirt graphic or textured all-over print.
SIA: How would you explain the 686’s aesthetic?
MW: I see it as clean, crisp, fun, sometimes quirky. On the surface, our designs/colors can look very different from season to season, but our drive to offer a great ride is consistent.
SIA: Describe the type of person you design for.
MW: I design for a variety of types. Generally our customer is in the 18-25 year old demographic, but since we offer a range of styles based on price points and trends, we do cover most of the snowboarders out there.
SIA: Can you describe this “style” or what makes it unique?
MW: We do several styles: – a more conservative style for the more value-minded guys that want a classic look that’ll last a few seasons.