By: Ali Levy
August 19, 2013
Tips By Merchandising Guru Ali Levy, firstname.lastname@example.org
I was in Portsmouth, New Hampshire over the weekend and what a hub of activity and great shopping. I am always prepared – with Smartphone in hand – to snap inventive window and store displays.
This idea comes from a cool card and paper shop, Letterpress, in the heart of downtown Portsmouth. This is a great use of an everyday household item – repurposed. A simple bedroom dresser used to display cards, calendars, pens and sticky note cubes. To put a spin on this, you could sand and repaint it a bright color and since most outdoor stores sell long underwear and sports bras – why not use this dresser to display those items. Its fun and unexpected and that is how retail needs to be these days.