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Double Down – Repurposing a simple display: Merchandising Monday


November 5, 2012

Ali LevyTips By Merchandising Guru Ali Levy,

On a recent trip to NYC I snapped photos from one of my favorite stores – Madewell.  I noticed that they had the same saw horse type display in the window from the last time I was there – which was January of this year.  What’s cool is that they simply painted the wood and added yarn in shades of blue that spoke to their sweater promotion as well as to the sign “Jeansmakers”.  Take a cue from this handy way to recycle fixtures you already have on hand – and on the cheap!

January 2012

October 2012

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