August 12, 2013
Last August, SIA launched the Retailer to Consumer Marketing Guide (RMG), a free step-by-step handbook for building retailer-specific marketing programs and driving traffic to snow sports shops, help increase participation and stimulate purchase of new product from your store. For encouraging participation during Learn to Ski and Snowboard Month, be sure to revisit the Learn to Ski and Snowboard Month Addendum.
Thanks to the success of the original RMG, we have continued this ongoing project for retailers by releasing an Addendum that delves deeper into executing targeted marketing plans. Find social media marketing tips, women and kid’s campaigns, contests, merchandising resources, in-store strategies and events to help create buzz for your shop.
Download the Retailer to Consumer Marketing Guide Addendum.