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For the Window Challenged…


By: Ali Levy
June 24, 2013

Ali LevyTips By Merchandising Guru Ali Levy,

If you lack visible display windows – or are challenged with things like glare, dark windows or busy street traffic – this is an easy solution to attract people who are walking or driving past your store.  All you need is a mannequin form and some nice planters to add color that will get your storefront noticed.

I discovered this gem outside of a clothing store one day when I was driving through town.  The mannequin form caught my eye and this boutique has become one of my favorite places to stop and check out what is new.  With the addition of seasonally-appropriate arrangements, vibrant flowers in the summer, branches and white lights in the fall and winter – you can create an easy-to-execute outdoor display that gives shoppers a quick view of what your brand is all about.  Give this idea a try along with bikes, kayak’s or stand up paddle boards to complete your outdoor displays.