SIA and Colorado Ski Country USA partner for a third year in 2012
McLean, VA (November 1, 2011) — What has become a tradition for Colorado Ski Country USA (CSCUSA) and SnowSports Industries America (SIA) is back again for attendees of the 2012 SIA Snow Show (Jan. 26-29). Registered attendees get the chance to Ski/Ride the Best of Colorado with free and 2-for-1 lift ticket vouchers from 21 participating CSCUSA member resorts. Lift vouchers will be valid for five days following the Snow Show from Jan 30th through Feb 3rd at twenty-one CSCUSA member resorts.
“Colorado Ski Country USA is thrilled to partner with SIA again this year and offer free skiing and 2-for-1 lift vouchers at our member resorts. It’s a fantastic way for Show attendees to explore Colorado, visit someplace they haven’t been before, discover the variety of terrain we have here, and get a thorough sampling of our snowy winter goods,” said Melanie Mills, President of CSCUSA.
“With all the snow we’re hoping La Niña will bring this season, I know our industry will be taking advantage of their time in Colorado and these great lift ticket offers,” commented David Ingemie, SIA’s President.
Here’s how it works – attendees register for the 2012 Snow Show and three lift ticket vouchers will accompany their Show badges. There are two separate voucher offers – Snow Show Buyers will receive three FREE lift ticket vouchers and all Snow Show Attendees will receive three 2-FOR-1 vouchers.
SNOW SHOW LIFT TICKET OFFERS:
Registered Buyers: Three FREE lift ticket vouchers
Registered Attendees: Three 2-FOR-1 lift ticket vouchers
How to Redeem: Present voucher & Show Badge at participating ticket office
Dates Valid: January 30 – February 3
Locations: Participating Colorado Ski Country USA resorts (see below)
PARTICIPATING CSCUSA RESORTS:
Wolf Creek Ski Area
Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 22 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at coloradoski.com/media-room.
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.