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“I Am Pro Snow” – Q&A with SIA Supporting Member The Climate Reality Project


April 22, 2014

The Climate Reality Project is tackling climate change from many different angles, including by working directly with the snow sports community. SIA had a few minutes with Victoria Simarano, senior campaigns and partnerships advisor at The Climate Reality Project, to learn more about what industry professional are doing to support the organization’s eco-mission.

SIA: How does the I AM PRO SNOW initiative fit into the Climate Reality Project?

VS: The Climate Reality Project is one of the world’s leading organizations driving a cultural movement for climate action, and is all about helping people understand how climate change is affecting them in their daily lives, as well as what they can do to be a part of the solutions. One of our many initiatives – I AM PRO SNOW – is a grassroots initiative that aims to achieve that goal in the snow sports community, which is already being seriously impacted by the warming winters and shorter seasons that climate change is causing.

SIA: I AM PRO SNOW has many partners in the snow sports industry. Tell us about some of them.

VS: Fighting climate change depends on working together, and we’re lucky that the snow sports community is already starting to take action and add their voices to the global climate conversation. I AM PRO SNOW partners with professional athletes like Sierra Quitiquit and Olympians like Ted Ligety (who recently did a hilarious video for us) and Kaylin Richardson who share their personal stories of how climate change is impacting their lives. These I AM PRO SNOW Ambassadors care about climate change, and are giving our campaign message a deep reach in the community.

We also partner with a growing list of industry folks, including Warren Miller Entertainment, NASTAR, Icelantic Skis, Wagner Custom, Discrete Headwear, Camelbak, Smartwool, Klean Kanteen, Folsom Skis, J Skis, Moonlight Basin Resort, 1% for the Planet, Cool Planet Skiers, Ice Axe Expeditions, Clean Power Perks, City of Lakes Loppet, American Birkiebeiner and more.

SIA: How should people get involved with I AM PRO SNOW?

VS: The good news is that if we work together, we can stop climate change. If you’re a winter sports enthusiast, there are as many ways to take action as there are ski slopes.

As a PRO SNOW beginner, you can watch (and share!) a hilarious video with two-time Olympic gold medalist Ted Ligety, join the I AM PRO SNOW Facebook community, and enter to win I AM PRO SNOW gear. To take intermediate action, you can add your voice to limit carbon pollution that is causing climate change and shortening our ski seasons. Or get a free I AM PRO SNOW beanie with your donation, then share a picture of you wearing it using #I AM PRO SNOW.

You can find more ideas for getting involved and sharing what you’ve learned about climate change with your friends and family are available on our website. Remember: we need snow, but right now – snow needs us.