October 30, 2012
SIA catches up with the industry to hear what they are working on and what they are looking forward to the most about the upcoming season.
“Being our first season in business, we have had to figure everything out from the ground up. Personally we have our boards waxed, the playlists ready and we are just waiting for snow! We can’t wait to outfit people in awesome and innovative new gear. And we can’t wait to get out there and put it all to use ourselves. Mostly we just want to get out there and enjoy the outdoors and live the life that we claim to be about. Our tagline is “do more of what makes you happy” To steal a line from the paddle boarder Kai Lenny – “If you’re not having fun then what’s the point?”- Cathy Hall, co-owner, Neverbored Board Shop, Inc.
“At Fischer, the majority of our marketing strategies are fully in motion at this point, and we are already looking ahead to 13/14. Our Vacuum Fit boot program has really taken off in the last year, so that has been where much of our marketing focus has been. I am looking forward to skiing over-the-head blower powder of course! I’m looking forward to a solid snow year in hopes to stabilize our industry again. I’m also getting excited to see Freeskiing finally gain some of the exposure it deserves as the Games in Sochi approach.”- Matt Berkowitz, Director of Alpine Marketing & Product, Fischer Sports
“We’ve got a lot of exciting things cooking at PrimaLoft®: we’re developing a number of innovative new products, we’re expanding our offering of base layer fabrics and yarns, we’re enhancing our research and development initiatives, we’re exploring new markets and marketing strategies, we’re connecting with retailers, and we’re looking forward to a strong winter season ahead. We’re looking forward to connecting with retailers, brand partners and industry press at the 2013 SIA Snow Show. We’ll introduce innovative new products, discuss new business opportunities and educate retailers about PrimaLoft’s unique products. On a personal level, I’m excited to introduce my boys (3 & 5 yrs.) to skiing this season. We’re looking forward to enjoying some fun family adventures on the slopes.” – Diane C. O’Connor, Marketing Communications Manager, PrimaLoft®
“Besides paying our homage to Ullr for a must-needed, big winter season with a lot of snow, Verde PR is partnering with our clients as they head into “high” season with support around all of their communication platforms. I think I speak for us all when I say we are looking forward to a more successful season that is lucrative in the form of the white gold – snow. As always, we are honored to work alongside industry-leading brands and look forward to supporting them throughout the year.” – Kristin Carpenter Ogden, CEO/Founder, Verde PR & Consulting
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