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It’s Officially Ski & Snowboard Season Here in Colorado!


By: Reddy Kennedy
Rockies/Central US + Canada Sales & Marketing Manager
October 17, 2012



Arapahoe Basin opened this morning

At 9:00am this morning Arapahoe Basin opened its Black Mountain Express lift servicing some intermediate terrain. They are reporting a 19 inch mid-mountain base with 1 inch of snow falling in the past 24 hours. A few hundred people were on hand to make first turns.

“Pent up demand” have been the catch words this Fall, it really hasn’t mattered if I’ve been speaking to retailers, SIA member companies or a few friends working the resort side of the business. The Labor Day sales were all strong here in the Rockies. Merchandise was moving especially boots; snowboard and ski. The other thing in listening to consumers they were happy that products were mostly last season’s vs. 2 / 3 seasons old and discounts were in the 60% range on average. Winter 2010/11 helped clean out the pipeline as we all know.  I haven’t been to any of the sales in the mid-west but a few of the reps are telling me sales have been positive and over the Columbus Day weekend they were pleased with what the retailers were saying.

My resort friends are telling me that last year’s dismal performance is behind them a number have invested in on hill improvements and are looking forward to the season with optimism. All over the Rockies new lifts have been going in. Let’s have a party! Here in my home state 2012-13 marks anniversaries for several mountains; Steamboat, Vail and Eldora turn 50 and Loveland celebrates its 75th anniversary. Look for specials nationwide.

Even though Killington isn’t in my territory one of my members was doing a loop back east in VT last week and was at the resort. Killington did a great promotion, they welcomed season pass and express card holders back to the slopes for an exclusive day of early season skiing and riding on Saturday, October 13 with the snow making crew; great way to get the loyal customer out on the hill.

So it’s now ski & snowboard season, keep your fingers cross for more snow in the high country and we’ll see you on the slopes.