By: SIA Research
March 21, 2014
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, and Leisure Trends, an NDP Group Company have released SIA RetailTRAK™numbers for August 2013 through January2014, total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.
The snow sports retail market finished January up 4 percent in units sold and up 7 percent in dollars sold to $2.8B for all equipment, apparel and accessories. Snow Sports retailers brought in $178M more dollars through January this season compared to August to January 2012/2013 despite weather conditions that disrupted snow sports retail markets.
Drought conditions in the Pacific West and record cold snaps (Polar Vortex) in the Northeast, Midwest, Mid-Atlantic and as far south as Baton Rouge, Louisiana had both positive and negative impacts on snow sports retail sales in January. In fact, compared to January 2013, sales in January 2014 were down 7 percent in equipment sales, down 12 percent in apparel sales, and up 10 percent in accessories sales.
“When the temperatures dip well below normal consumers who will never see a slope or a trail may head to snow sports retailer for gloves, hats, and apparel tops that will help them weather abnormally frigid temperatures,” said Kelly Davis, SIA director of research.