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K2 Brings Ben Wallace Back To The Team As VP of U.S. Sales


By: Kailee Bradstreet, TransWorld Business
May 29, 2014

ben wallace k2 new vp of us sales

After serving as POC VP of Sales since 2011, industry veteran Ben Wallace has returned to K2 Sports as its new Vice President of US Sales. Wallace, who formerly held the position of national sales manager at K2, will be overseeing sales teams for the company’s portfolio of brands, which includes K2 Snowboarding and Ride Snowboards. Here’s more from K2:

PRESS RELEASE – Seattle, Wash. (May 28, 2014)— K2 Sports has announced the appointment of Ben Wallace to Vice President of U.S. Sales. Wallace will be responsible for leading sales management teams for K2’s portfolio of brands, K2 Skis, K2 Snowboarding, K2 Inline skates, Ride Snowboards, Line Skis, Full Tilt Boots, Madshus Nordic and Atlas and Tubbs snowshoes. Wallace will focus the majority of his efforts on K2 Skis’ domestic sales and will report directly to Tim Petrick, President and CEO of K2 Sports.

“I am thrilled to have Ben Wallace return to lead K2’s sales efforts in the U.S. market,” said Petrick. “Ben was a key member at K2 from 2002-2011, where he progressed from Ski Product Manager to U.S. Sales Manager for Line/Full Tilt, and ultimately to U.S. Sales Manager for K2 Skis. His knowledge of the internal workings of K2 and understanding of the needs of our retail partners will allow him to hit the ground running.”

Ben Wallace graduated from the University of Oregon with a degree in business and a minor in economics. A lifelong skier, Wallace coached ski racing at Sugar Bowl, Calif., for a season following graduation and then worked at Sony Electronics for two years in the Creative Services Department. Prior to returning to K2 Sports in his new role, Wallace was U.S. Vice President of Sales for POC helmets and protective gear.

“K2 has played a major part in my life, personally and professionally, for well over a decade, and I am thrilled to be returning to lead their domestic sales efforts,” said Wallace. “K2 has world class products, people and a brand heritage with an undeniable spirit that I am very happy to be a part of again. I’m looking forward to working with our retailers across the United States to provide the products and service they need to be successful.”

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