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LSSM 2014 Starts Wednesday, Why I love to Ski/Ride Video Contest Returns & More


December 30, 2013

LSSM Starts Wednesday – Happy New Year!

LSSM 2014 is here! Thanks again to you all for your support. The non-endemic media now knows that January is Learn to Ski and Snowboard Month and many articles and postings mention that fact. and Will “Pay” Beginners Who Take Lessons

The Michigan retailer is again offering a $50 gift certificate to any beginner who sends in a receipt from a lesson for use on its web sites. Information is being posted on and Thanks to Steve Kopitz and his family-run business for supporting this and other LSSM/BAF programs (see below).

Bring a Friend

We start announcing Bring-a-Friend Challenge winners right after January 1. The Challenge runs through March 14, 2014. ANYONE can enter the BAF Challenge including YOU! Just go to for details.

Thanks to all of our partners who have provided product and trip prizes – Armada, Burton, Dynastar, Echelon, Falke, Flow, Goggle Graffiti, Head, Lange, Ramp, Rossignol, Seirus, and, The North Face, White Sierra, Zeal and the U.S. Winter Sports Reps Association for products and Topnotch Resort, Hoo Doo, Mt Bachelor, Squaw Valley, Whiteface/Lake Placid and Ski Utah for trips. We will announce winners via our FB page and press releases. See Prizes on

Ambassadors and Champions

Those who introduce at least three beginners via the Bring a Friend Challenge can become an Ambassador or Champion of snow sports. Those who qualify could win a season pass to a selected venue for next year AND either a pair of skis from Head or a snowboard set up from Flow. Our Ambassador of the year will win a trip from Ski Utah to Canyons, Deer Valley and Park City Mountain Resort. The top three finishers will win a jacket from The North Face and more. Champions are those ages 13 – 17. Ambassadors are those 18 and over. Help us spread the word via social media or just plain word of mouth.

Details at

Why I Love to Ski or Ride Video Contest Returns

Thanks also to Warren Miller Entertainment,, The North Face, SKI magazine, Transworld Snowboarding magazine and NSAA for supporting the Why I Love to Ski or Ride” video contest again. The contest is for amateurs who want to share their passion for snow sports with others. The top three finalists will win a jacket from The North Face, a subscription to either SKI or Transworld and they will be recognized on the LSSM web site.

The overall winner will receive a $500 gift certificate from, a selection of films from Warren Miller Entertainment and be recognized at the winner of the Warren Miller Award of Excellence.

January 19 is World Snow Day

Only a few U.S. venues are involved in this FIS-sponsored effort to introduce newcomers to snow sports – ex. Killington and Pico in VT and Ski Haus in Annapolis – but there are many in Europe. Contact Andrew Cholinski about next year at