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Luring Online Shoppers Offline

07/05/2012
Remember Ali Levy’s #SIAmerch tips in “Avoiding the Scourge of Showrooming“? The New York Times picked up on the trend and have more advice for you.

Chang W. Lee/The New York Times

Laura Gioe, center, who didn’t want to pay for shipping, visited a Walmart store to retrieve pillows that she had ordered online.

By
Published: July 4, 2012

As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products in stores that they then buy from Web sites like Amazon. It has gotten so bad that Best Buy even replaces standard bar codes with special Best Buy-only codes on big ticket items so they cannot be scanned and compared online.

Now some big retailers are taking a new approach to the dreaded showrooming by transforming their stores into extensions of their own online operations. Walmart, Macy’s, Best Buy, Sears, the Container Store and other retailers are stepping up efforts to add Web return centers, pickup locations, free shipping outlets, payment booths and even drive-through customer service centers for online sales to their brick-and-mortar buildings.

Read more HERE.