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Market Intelligence: Women in Sports


October 7, 2013

Want to know which products are most popular amongst women, what they spent the most money on last season, and what drives them to the mountain each season? For those answers and more, check out the 2013 Women’s Market Intelligence Report available in September. The women’s report is a supplement to the Snow Sports Market Intelligence Reportthat was released in August, and contains new information and stats which were not included in the main version.

Report Preview:

  • Women’s specific gear brought in $1M during the 2012/2013 season.
  • 38 percent of all snow sports participants are women.
  • Snowshoe has the greatest percentage of women participants, with women representing 46 percent of all snowshoers.
  • Women purchased more fleece tops than any other snow sports product last season, with 1.3M units sold.

Keep an eye on your inboxes at the end of September for the link to download the 6th annual Women’s Market Intelligence Report, which is FREE to SIA members and $425 for non-members.