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Merchandising Monday Tip: Cabin Fever


By: Ali Levy
March 10, 2014

Ali LevyTips By Merchandising Guru Ali Levy,

Who is ready for spring?  I am, I am!  With two bluebird days with temps over 25 degrees I am itching for warmer weather.  And when it comes to your store and window displays – you are probably receiving some early arrivals as we speak.

So its time to amp up the sale strategy. Go ahead and load your window with a captivating selection of winter goods priced to move.  What I also like about this window is that there are a few sneak peeks at spring – with the placement of books on South America along with some walking shoes.  Normally I wouldn’t advocate mixing seasons in a window display but here – it works.  Tempt your customers with money-saving finds and keep them in the store with some new styles.  When you buy something on sale – you allow yourself permission to treat yourself to something new!

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