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Merchandising Pickers


By: Ali Levy
April 16, 2013

In honor of Earth Day on April 22, I thought I’d reach for inspiration from one of my favorite television shows, American Pickers, on the History Channel. The premise of the series is focused on childhood friends Mike Wolfe and Frank Fritz who hail from Iowa and created a career out of traveling the country looking for “rusty gold.” They get leads from their trusty office manager, Danielle, for major collectors looking to lighten their loads. Mike and Frank spend countless hours sifting through old barns and sheds, climbing and crawling through piles of rubble in search of hidden gems, which they later sell at one of their two brick-and-mortar outposts, Antique Archaeology. I am drawn in by their ability to spot some rusted artifact in the corner of a broken down barn and see its potential. Their knowledge for all things vintage is truly remarkable and it’s fun to see what they will uncover each week.

Pickers Mike Wolfe and Frank Fritz

Pickers Mike Wolfe and Frank Fritz

“Where is the Earth Day hook” you ask? (read more)

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Ali LevySIA is working with visual merchandising consultant Ali Levy to provide retailers with some fresh merchandising ideas for increasing sales and interest from consumers. Levy’s impressive resume includes managing retail, buying and trade show/retail merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at or visit her website,