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Merchandising Quick Fix


By: Ali Levy
November 19, 2012

Merchandising Monday Tip

Ali LevyTips By Merchandising Guru Ali Levy,

Take a look at the display below.  Looks nice, right?  How can it look better?  First, add a shirt underneath the red jacket.   The shirts on the right are too low – making them harder to browse through.  Second, move the shirts behind the red jacket and finally, hang folded pants (add two options like denim and corduroy) on the bar where the shirts were.  Now you have created a display with a couple of colorful options – taking the guesswork out of the equation for shoppers.  Remember you are selling a lifestyle and customers need to buy into it.  Happy merchandising!

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