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NSSRA Re-launch is Gaining Momentum; Join In Now And Get Your Voice Heard


May 13, 2014

Q-and-A With Wilbur Rice, NSSRA Board Member and Owner of Equipe Sport ad Mountain Riders

National Ski & Snowboard Retailers Association
 is in the process of strengthening its voice and retailers are joining in the effort. As the re-launch gains momentum, we checked in with Wilbur Rice, a long-time NSSRA board member and owner of Equipe Sport andMountain Riders, to hear the latest on NSSRA’s goals for its strengthening efforts, and to find out where things stand for the organization.

SIA: What is your main goal for re-launching NSSRA?

WR: The main goal for strengthening NSSRA is to enable it to become a viable partner with NSSA and SIA to better help our winter sports business. We need an organized and stronger membership of specialty retailers to create an alliance with our industry organizations to enable us to grow our sport.

SIA: What are the steps you think are necessary to get NSSRA to a point where it can have a stronger voice in the industry?

WR: In order for NSSRA to have this energized voice we need to have a strong representation of the country’s specialty retailers as members. We are making very good progress on that goal; we’re ahead of last year’s subscription rate and we’re seeing renewed interest from retailers that want to be a part of this process.

SIA: What do you see as the main benefits to retailers who become members?

Equipe Sport Flagship store
 There are many specific benefits of being a NSSRA member.   As a matter of fact, it is a very good investment for the winter sport retailers. Here is a list of membership benefits and services.

    1. Specialty retailers cost of doing business survey
    2. A compensation and benefit survey
    3. cost savings programs for freight and credit card processing
    4. G.E. Capital financing programs
    5. Binding indemnification list

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