SIA's Latest

Paper or Plastic?


By: Ali Levy
February 25, 2013

Ali LevyTips By Merchandising Guru Ali Levy,

When updating displays, don’t forget thoughtful props that may help increase impulse purchases while also conveying a product message.  Like in this photo – backpacks and a travel bag suggest this couple is either off for a day skiing at their local resort or headed out of town for a great adventure.  Or both!  Either way – travel bags, skis, gloves, mitts, helmets and goggles can help transform your displays and push your merchandising skills to the next level.

For more information about Ali and her company, contact her at or visit her website, Check out more tips on SIA’s Facebook Page and Twitter Page.