SIA's Latest

Preliminary #SIA14 Seminar Schedule Is Released


October 28, 2013

Don’t Miss Out On These Great Opportunities For Education and Business Growth

The 2014 Seminar Schedule highlights have been released, including the ever-popular SnowSports Market Overview by Category, presented by Kelly Davis, SIA’s research director. In this seminar attendees will get a complete overview of the retail market and how it is evolving with changing consumer behavior.

Davis points out that the up-to-the-moment information imparted in this seminar is key to understanding the current market. “We do this seminar immediately after the December data is released. It’s the first opportunity we have to share it and talk about it, and this is the most important data of the year. Everything that follows is a trend that the December data kicks off,” she said.

Overall category trends will be presented at the seminar as well as a detailed view of category retail data including sales, inventories and sell through and a tutorial on how to use the data presented. Finally, predictive modeling techniques are discussed, highlighting opportunities for each category using available retail, economic, participation, weather and other data pertinent to category performance.

The list of seminars continues to grow and will be posted at in the next few weeks. The list of must-see 2014 seminars includes:

Thursday, January 30
F/W ‘14 Color and Megatrends, Presented by Stylesight
Stylesight focuses on the trends driving the snow sports sector, through the use of comprehensive color combinations as well as inspirational mood images and themes. Key silhouettes and design details, prints and graphics, and innovative materials will be explored, focusing on performance, surface textures and directional developments in technology.

Moms Matter – The Secret to Growing the Ski Industry, Moderated by Krista Parry FACT: Women control 85% of household spending. How do we as an industry make it easier to KEEP and Bring back moms to the sport. This panel of expert “moms” and women in the ski industry will help you understand how to leverage moms to grow your business.

Friday, January 31
From Zero to Snow Sports Digital Marketing Hero in 10.5 Steps, Presented by Rob Rozicki
In this session you’ll learn how to make digital marketing easy for your business or brand whatever your size. Take away specific tactics and strategies not more questions from this session.

Made In USA
A panel discussion with premiere brands of the ski and snowboard industry speaking about their risk/rewards, trials and tribulations, and why being built in the USA matters to the future of our sport.

Find all confirmed seminars for the 2014 SIA Snow Show HERE