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2015 CRAFT @ SIA Exhibitor Renoun Gains Innovation Attention



Renoun Ski Company debuted at the 2015 SIA Snow Show in the CRAFT @ SIA area; featuring small, independent, hand-crafted ski and snowboard manufacturers.

“To be at SIA is an opportunity that without the CRAFT display wouldn’t be possible at all. The exposure we got was just unbelievable. We were excited to show our product, and to really show the world a new way to design skis. This is only the beginning.” Cyrus Schenk, founder, Renoun Skis, new exhibitor to CRAFT and a 2015/16 ISPO Gold award winner for Most Innovative Design.

According to the Burlington Free Press, at 24 years old, Cyrus Schenck, the founder of Renoun may be on the cusp of taking the ski industry by storm.

Or not.

“Tall and lanky, with a quick smile and rapid fire speech that sometimes buries words in an avalanche of unintelligible syllables, Schenck followed an obsession at Clarkson University that took him out of the classroom and into a workshop to build a ski using so-called non-Newtonian material.

Sitting in a small room at the FairPoint hub of the Vermont Center for Emerging Technologies in downtown Burlington, where Renoun is based, Schenck pulls a fluorescent orange plug of the material from a small tin and begins stretching it with his hands, like pulling taffy. Or maybe Play-Doh on steroids.

Placing the orange lump on the table, Schenck slams his fist with a bang into the non-Newtonian blob, which instantly stiffens into rock-like hardness. Moments earlier the material had been dripping off his fingers.

BUR20150408renoun3Schenck was first exposed to non-Newtonian material in a classroom at Clarkson, where he was majoring in aeronautical engineering. He found himself captivated by the properties being described on the screen in class. Non-Newtonian material just didn’t act like anything else.”

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Source: Burlington Free Press