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Record-Breaking Crowd Gathers Under Sunny and Snowy Skies at Copper Mountain Resort for SIA On-Snow Demo


February 6, 2014

Copper Mountain, CO (February 4, 2014) — For the past two days, the 2014 SIA On-Snow Demo/Ski-Ride Fest and Nordic Demo (Feb. 3-4) played host to a record number of attendees at its new location, Copper Mountain Resort. SIA SnowShowNearly 120 brands exhibited at the Demo, offering hundreds of 2014/15 skis, snowboards, boots, poles, helmets and accessories for buyers and media to compare side-by-side. Getting out on the snow is something the industry always looks forward to after wrapping up the SIA Snow Show (Jan. 30-Feb. 2) at the Colorado Convention Center in Denver.

“The On-Snow Demo is a great opportunity for retailers to get new technology under their feet for a firsthand experience,” said Stephen Craig, general manager of Royal Board Shop in Calgary, AB. “Customers can see the confidence we have in the product, and that comes from on-snow demos.”

The On-Snow Demo, held in conjunction with the Western Winter Sports Representatives Association (WWSRA) Rocky Mountain Demo, enjoyed ideal conditions and terrain at Copper Mountain with over 200 inches of snow this season and about 35 inches of new snow in the past week. A complete list of 2014 alpine, snowboard and Nordic exhibitors is available here.

“At the On-Snow Demo, retailers and media get on next year’s gear for an intimate one-on-one experience. Plus, being able to test the gear you saw at the Show is a win-win for everyone,” said Casey Raymer of Ride Snowboards.

The industry kicked off the On-Snow Demo/Ski-Ride fest on Monday under beautiful conditions and lots of enthusiasm. “With fresh snow and sunny skies we are all smiles at Dynafit. The new location really sealed the deal. Already we have turned the skis three times and all the boots are on the hill,” said Eric Henderson of Dynafit.

The industry welcomed the light snowfall on Tuesday. “The snow came in today and it gives everyone a chance to test a different kind of ski,” said Jon Cook of Ski Prophet. “The mountain has been phenomenal for demoing, with long, steep and varying terrain. Copper required Demo credentials for Bouncer which helped us get the most out of our demo runs and see how the ski actually performs.”

Eighty-five weak, strong and the thirsty skiers took the climb up Bouncer on Monday for the Uphill/Downhill Challenge, an event that raised almost $1,500 for the U.S. Ski Mountaineering Team. Participants went up Bouncer to Solitude station before descending through 17 Glad and back out on Bouncer over to the Collage back to the Burning Stones in the Village. COSMIC levels crossed the après finish line after a second lap on the same course.

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