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Remembering an Industry Leader, Bill Nicoll


With more than 26 years of industry experience, Bill Nicoll understood that building relationships and helping each other is crucial to growing the ski industry.

“He understood the health of the industry was more than any one brand or any one dealer,” says Mike Dowse, Amer Sports Americas president and general manager.

“It’s a sad day in the industry to lose someone like that,” says Dave Nacke, Salomon’s national sales manager.

Nicoll died Wednesday, Feb. 1 from complications following a heart attack. He was 53.

In those 53 years, he worked on behalf of retailers at Recreational Buying Specialists, a now defunct buying group, worked with retailers and reps as Head’s eastern sales manager and later Nordica’s eastern sales vice president, and then as sales director for K2. He also was Salomon’s vice president and then, until recently, the brand’s hardgoods vice president.

“I remember a guy who was extremely hard working; really attentive to detail; a guy you could count on to get stuff done,” says Tim Petrick, president of the Rossignol group and former global sales leader at K2.

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