Tips By Merchandising Guru Ali Levy, firstname.lastname@example.org
Some of you are well aware that I am a huge fan of Anthropologie stores and the visual merchandising wizardry at work in their stores and on display in their brilliantly composed storefront windows. I found this interesting when I saw these painted wood furniture pieces hanging in a Chicago Anthropologie store last month. Rewind to March 2011 – I recalled a photo I took of a NYC Anthropologie window (and subsequently used as an example of how to repurpose almost anything to grab shopper’s attention for a seminar on visual merchandising). It’s the same premise – just utilized in a new format – something worth thinking about if a project like dismantling and painting furniture parts (or anything for that matter) seems like a daunting task. Once you have created something special for a window display, you can re-use it again and again – just in a completely different fashion.
Some new paint, materials, a glue gun or heavy grade fishing line, can give old displays new life!
NYC Anthropologie store – March 2011
Chicago Anthropologie store – June 2013