SIA's Latest

Service With A Smile


Tips By Merchandising Guru Ali Levy,

Exceptional customer service goes hand in hand with thoughtful merchandising. Just as you take care to spiff displays and mannequins with layering pieces and coordinating accessories, you should do the same with a real, live customer.

Offer suggestions that will enhance the performance of the product such as a vest, base layer or fleece. Place waterproofing and cleaning products by the register. Grab some hats that you think the shopper might like.

A great employee attitude plus a comprehensive knowledge of fabrics and functions can help ensure a return visit from a satisfied customer.

For more information about Ali and her company, contact her at or visit her website,