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SIA Announces Sold-Out Booth Space for 2013 Snow Show


May 9, 2012

Industry shakes off poor snow year and looks ahead to 2013 

San Antonio, TX (May 9, 2012) — Earlier today, SnowSports Industries America (SIA) announced to their Board of Directors the 2013 SIA Snow Show (Jan 31-Feb 3, 2013) had officially reached “sold-out” status for exhibitor booth space at the Colorado Convention Center. The announcement came during SIA’s annual spring Board of Directors meeting, being held this week in-conjunction with the NSAA (National Ski Areas Association) National Convention & Trade Show in San Antonio, Texas. Although Snow Show exhibitor booth space is currently sold-out, SIA will maintain a waiting list for interested companies.

SIA’s Board of Directors also voted to not increase booth space fees for the 2013 SIA Snow Show, which represents seven years of booth fees remaining the same.

“After this season’s less than stellar snowfall, it’s encouraging to see our industry continue to stay positive and look to the future. Selling out booth space this far in advance certainly speaks to the relevance of the Snow Show and its importance to the entire snow sports community,” commented SIA’s Chair, Tim Petrick.

The 2013 SIA Snow Show is scheduled for January 31-February 3, 2013 at the Colorado Convention Center in Denver and expects to draw thousands of attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry. SIA’s On-Snow Demo/Ski-Ride Fest will follow the Snow Show at Winter Park Resort and Devil’s Thumb Ranch from February 4-5, 2013.

“The great thing about the SIA Snow Show is that you get to see entire lines as well as browse for things that may fill gaps. Comparing sales statistics and products regionally is great, but it’s even better to hear what people on the other side of the Mississippi are saying. I feel by going to Denver you get a true sense of the over-all industry vibe,” commented Breg Culver, owner of Sliders Snowboard Shop based in Colden, NY.


The SIA Snow Show consistently provides the most authentic and relevant show experience for the snow sports industry. In fact, 94% of exhibitors and 96% of retailers surveyed this year met their objectives at the SIA Show. The SIA Show floor presented 96% of the supplier snow sports market share with 80.7% of the industry’s retail buying power (a 3% increase over 2011) in attendance to see the latest in snow. The 2012 Show included 334,640 net square feet, 470 exhibitors, 927 brands as well as over 1,000 television, radio, newspaper and online journalists covering the new products, events, appearances, concerts and parties that happen only during the SIA Snow Show.

“The SIA Snow Show is a resounding success for our company; it’s the perfect blend of business, fun, and snowboarding.  The positive vibe that emanated from this year’s Show has come around full circle with SIA selling out this early,” added Dan Sullivan, Director of Sales, Rome Snowboards.

“The Snow Show is really the only place where all the companies bring together their infrastructure for the industry to meet and discuss pending issues, future ideas, problems, solutions, etc,” said Andrew Shaw, rep for Marker Volkl USA, Baffin Polar Proven, Bern Unlimited, Seirus Innovations, Superfeet, and Under Armour.

During the two-days of the On-Snow Demo/Ski-Ride Fest, snow sports retailers and media test out gear and accessories previewed at the Show including ski, snowboard, Nordic, AT, and backcountry products while other attendees get time on the slopes/trails and hang with industry friends. The Demo is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).

For updates on events, seminars and general information regarding next year’s Snow Show and On-Snow Demo, please visit And for 24/7 updates on fashion, industry news and SIA year-round member programs, visit the SIA Social Dashboard and stay connected with SIA’s Facebook page, Twitter feeds (#SIA13), photos and videos.

– SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2013 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: