December 14, 2012
SIA’s consumer website Snowlink.com, which re-launched this week, arrived just in time for the 2012/2013Winter Season. The site features a fresh look with a new logo, bluebird skies and dynamic easy-to-use homepage. Snowlink visitors will also have a variety of content at their fingertips including featured articles and helpful tips on fashion, gear, safety, instructional advice, a snow sports – specific blog feed, plus links to Resort, Retail and Ski/Snowboard Club finders in their region.
“Each year, we try to improve Snowlink.com and get consumers excited about heading out on the snow. We’ve enlisted the help of snow sports top instructors, fashion experts and media sources to make it easier for consumers to find everything they need in one spot,” commented Mary Cecile Neville, Associate Director of Marketing and Communications for SIA.
Here are just some of the new features consumers will find on Snowlink.com:
Women on the Snow:
Snowlink’s universal women’s section provides the lowdown on girls’ getaways, fitness tips from SBC Women and fashion feeds from SNOW Magazine.
Fitness, Health and Well-Being:
Includes fun calorie stats, recipes and discusses the peace of mind snow sports can bring.
Gear & Styles:
Snowlink’s most popular page the Gear and Styles in the Snow is back and features a long list of trends for the 2013 season, brand gallery, and complete with videos from fashion forecasters Stylesight to help you look your best on the mountain.
Tech & Trick Tips:
The new Tech & Trick Tips page in the Snowboarding section was provided by TransWorld Snowboardingwith great advice on choosing a snowboard, setting up your stance and tips for pulling off some classic tricks. Over on the Freeski pages, Freeskier Magazine has provided videos of top athletes.
Tips from the Pros — Instructional Advice:
Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI) have created the Tips from the Pros video section to help you move on to the next skill level.
Safety Videos from National Ski Patrol (NSP):
Safety first – check out these videos to remember the rules of staying safe on the slopes.
Buyer’s Guides Ski, Snowboard, Cross Country, Snowshoe
Check out the season’s best consumer buying guides – great for researching trends or finding the perfect skis or snowboard. For skiers, check out Snowlink’s section of Buyers’ Guides including SKI, Skiing Magazine, Freeskier, Powder Magazine, SBC Skier Magazine and Backcountry Magazine. For snowboarders, there’s TransWorld Snowboarding, Snowboard Magazine and Canada Snowboard Magazines Gear Guides. For cross country skiers and snowshoers, there’s Cross Country Skier, SkiTrax and Snowshoe Magazine.