May 29, 2013
Leaders from 18 snowboard brands and endemic media companies gathered last week as the SIA Snowboard Committee to review the state of snowboarding. The group represented a diversity of interests and perspectives on how to bolster snowboarding participation, bring former snowboarders back into the fold, increase snowboard sales at specialty stores and address concerns in the buy/sell cycle. More details are available in the press release on Snowsports.org.
Industry representatives present at the committee meeting included: Mike West of 686, Max Jenke of Endeavor Snowboards, Shawn Penrod of Ride, Mikey Leblanc of Holden, Bob Carlson of Arbor, Anthony Scaturro of Flow, Clark Gundlach of Quiksilver, Brad Steward of Bonfire, Scott Keating of Nike, Jared Bevens of Vans, Sasha Dietschi-Cooper of Burton, Dan McNamara of Mervin, Eric Crane of Electric Visual, Jeff Boliba of Burton, Dan Sullivan of Rome SDS, Blue Montgomery of CAPiTA Snowboarding, Chris Engelsman of Grind Media, Adam Cozens of TransWorld Media and Maxx Von Marbod of Nidecker USA.
“From company founders to CEO’s, it was an honor to have key players from the snowboard community come together to discuss some major issues within the industry. Our discussions have led to taking the next steps on increasing participation through retention and allocating our resources towards increasing healthier sales in retail. Our goal is to work ON snowboarding instead of working IN snowboarding.” –Mike West, chairman of the SIA Snowboard Committee and founder of 686.