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SIA Has Created the Snow Sports Hurricane Sandy Relief Hub


November 19, 2012

The goal of this initiative is to identify those in the snow sports industry circle who can use help, and connect them to those who are looking to provide assistance.
The Snow Sports Sandy Relief Hub is an initiative we kicked off to serve as a virtual meeting place for those who need assistance as a result of the super-storm, and those who want to help. Many members of the snow sports industry live on the coast of the United States that was savagely beaten by the storm. We encourage you to stories of those in our snow sports and action sports industry family who have endured damage and loss, so that those who want to lend assistance can reach out directly with the type of aid that can best provide relief.

The Eastern Winter Sports Reps Association (EWSRA) has established a fund through the organization Waves for Water to help colleagues who were severely affected by Hurricane Sandy in the Mid-Atlantic. Many association members, their families, and the retail accounts that they serve, were wiped out from Hurricane Sandy, losing their homes and businesses in New York and New Jersey.

Kerry O’Flaherty, a member of EWSRA who lives in Rockville Center, NY, is spearheading the fundraising effort along with the EWSRA office.  100 % of the funds generated will go to snow, outdoor, surf, skate and bike shops, reps and their families to help them rebuild. Donations can be made at .

For more information visit Snow Sports Sandy Relief Hub & EWSRA Rep & Retail Relief Fund