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SIA Merchandising Addendum: Flipping the Switch, Part 2 Now Available

05/02/2014

By: Ali Levy
April 2, 2014

For this second edition of Flipping the Switch, we are discussing the different kinds of creative cash wraps/impulse buys and ways to make them happen in your store. A little bit of thought, creativity and capitalizing on consumer behavior can go a long way. Cha-ching! We hope these ideas and resources for increasing cash wrap/point of purchase sales will help give you some new ideas to add easy revenue to your bottom line. The best advice we can share: experiment. Give some of these ideas a try and see what works best for your floor plan, traffic flow and your shopper.

We hope these ideas and resources for increasing cash wrap/point of purchase sales will give you some new ideas to add easy revenue to your bottom line. Our best advice: experiment. Give some of these ideas a try and see what works best for your floor plan, traffic flow and shoppers.

Download the SIA Merchandising Guide Addendum: Flipping the Switch, Part 2

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For more merchandising guides, addendums and resources visit Snowsports.org/merchandising.

You can learn more about the author’s company by contacting her at Alijlevy@gmail.com or visiting her website, www.alijlevy.com