By: Ali Levy
August 23, 2012
Ask any retailer today what concerns them about the future of retail and you might be surprised by some of the vernacular used. There might be a discussion about “bricks versus clicks”, “showrooming” (checking out a product in a store and then purchasing it elsewhere for less) or “everywhere commerce” (consumers’ ability to make purchases in nontraditional ways via the internet or smartphone). Whether you own one or one hundred stores, the reality of a slower than expected economic recovery and being in an industry that is completely dependent on Mother Nature, combined with competitive pricing around every corner, it’s no wonder today’s retail environment keeps some people up at night. Yet recent reports on the state of retail today unanimously agree on two things: one that luxury retail continues to thrive and higher income people continue to spend money and secondly that the one thing retailers can do to help combat this firestorm – is to enhance the shopping experience.
SIA’s inaugural Merchandising Guide is meant to arm you with the tools and resources necessary to achieve shopping nirvana.
Now more than ever, a positive experience at retail is critical to attracting new customers and keeping the one’s you have. This SIA Merchandising Guide is your go-to source to help you create an engaging experience from the moment a shopper walks into your store, to the moment they walk out – delighted with their purchases – all with achievable and budget friendly ideas and resources. Of course this guide only scratches the surface of all there is to learn and know about visual merchandising, but it’s a start.
Finding creative ways to merchandise that are easy to do, budget-conscious and innovative is always a challenge. SIA is working with visual merchandising consultant Ali Levy, to provide retailers with some fresh merchandising ideas for increasing sales and interest with consumers. Levy’s impressive resume includes managing retail, buying and merchandising efforts for some of the industry’s biggest names including The North Face, SmartWool, Cloudveil and Marmot. For more information about her company, contact Ali at firstname.lastname@example.org or visit her website, www.alijlevy.com.