By: Emily O’Hara, SIA
July 25, 2012
It’s recap season at SIA Research, which means that we are hard at work covering everything that happened in the 2011/2012 winter season. Next up: The SIA Snow Sports Participation Report–created as part of The Physical Activity Council partnership, to answer all of your questions regarding who made it to the mountain in 2011.
Understanding your audience is crucial, and the Snow Sports Participation Report will help you get a better perspective of who those 19.8 million participants really are. The report provides information including: overall headcounts, cross over activities, geographic information, income, education, age, gender, frequency of participation and more.
Keep an eye out next week for the release of the report, which is free to SIA members and $899 for non-members.