April 8, 2013
Snow Sports Market Steady in February
Washington, DC (April 5, 2013) — SnowSports Industries America (SIA) and Leisure Trends Group have released SIA RetailTRAK™ numbers for August – February 2012/2013. Total market projections are based on data collected from the point of sale systems of more than 1,200 snow sports retailers. Through February this season, snow sports retail sales reached $3.1B, up 2 percent when compared with dollars sold from August to February last season.
Retailers struggled to make up for slow sales in December due to the late start of the season’s snowfall. Although sales in January and February are healthy compared with the past four seasons, it has not been sufficient to make up for relatively lackluster sales earlier in the season.
Source: SIA RetailTRAK™ Data Produced by Leisure Trends, includes carryover sales
Specialty shops have sold through $1.7B in snow sports equipment, apparel and accessories and continue to be the widest distribution channel in the snow sports market. Sales in specialty shops are 1 percent lower or $18M less compared to Aug – February sales last season. The second widest channel is the Internet; consumers have spent $737M online for snow sports gear this season, about $68M more than they did August–February last season. Chain store sales are about even with last season’s sales at $694M. More than half (55 percent) of the dollar sales in chain are for apparel, 36 percent are for accessories like hats and gloves, and just 8 percent were spent on equipment.