January 2, 2012
SIA Snow Show Newsletter, 1.2 December 1, 2011
SIA: What are some of the things you are most excited about seeing/doing at the Show/Demo?
Ben: Winter on the Rocks, the first ever winter concert at Red Rocks on Friday the 27th!
SIA: Why do you come to the SIA Snow Show/On-Snow Demo/Ski-Ride Fest?
Ben: The SIA Snow Show and On Snow Demo is the perfect place to display your products and introduce your brand to the entire snow sports industry in one location. It is also a great place to get a snapshot at our industry to see what other brands are doing as well at hearing first-hand what trends retailers are seeing on the front line.
SIA: What can you only see/experience at the Show that you can’t anywhere else?
Ben: Not only can you interact one-on-one with the top dealers and other industry leaders in one location but then they have the opportunity to go and try your product when it is still fresh in their minds. This has been a huge help for us building a brand and opening new accounts.
SIA: Where have you already skied this season?