July 10, 2014
Twenty-two snow sports brands and non-profit organizations are prepping to exhibit at the 8th annual SIA Summer Snowdown media-only showroom happening on Wednesday, July 16. Every year SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, produces this event to hit key consumer media outlets in Manhattan with a blast of SNOW.
“Year after year, the team at SIA blows this event out of the park. We get to have real, face-to-face conversations with dozens of media in the span of one day, all talking about the industry we love. The media relationships we’ve strengthened at Summer Snowdown have proved infinitely beneficial to the Obermeyer brand and message,” commented Alex Aberman of Turner PR and representative for Sport Obermeyer.
Exhibiting brands include: Alp-N-Rock, Apex Sports Group, crazeeHeads, DAKINE, Dale of Norway, DPS SKIS, DC Shoes,Dupraz Skis and Snowboards, Eider, HEAD Wintersports, Learn to Ski and Snowboard, Never Summer Industries,POLARMAX, Quiksilver, Roxy, RAMP Sports, Scott Sports, Seirus Innovation, Sport Obermeyer, Transpack, Voormi, andWinter Trails.
“We are so excited to show Eider’s new line of stylish ski apparel at SIA’s Summer Snowdown again. I was very impressed with the caliber of media the first time we attended and look forward to further building relationships with New York journalists,” said Maro LaBlanc, marketing manager for Eider.
“The Summer Snowdown provides a great platform for SIA Members to share their stories and products with A-list journalists. The July timing of the event hits right when long-lead media are planning their winter-themed stories for next year,” commented Elizabeth Hurst, SIA public relations manager.
Last year’s Summer Snowdown attracted 74 journalists from 90 NYC-based media outlets including The New York Times,People StyleWatch, Seventeen, Maxim, SHAPE, Condé Nast Traveler, Men’s Journal, Sports Illustrated for Kids, Family Circleand The Today Show – influencing millions of consumers with editorial coverage of snow sports. Highlights and photos fromSIA’s 2013 Summer Snowdown are available online.
SIA’s Summer Snowdown is a by invitation, media-only event. Qualified journalists interested in attending should contact Kristan Clarke at firstname.lastname@example.org for more information.